When Is The Best Time To Buy Stocks? – Forbes

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Stock traders rely on short-term price movements to drive profits. Knowing the best time to buy stocks throughout the trading day can help active traders create and execute a more successful trading strategy.

The Best Time of Day to Buy Stocks

Stock prices fluctuate throughout the trading day based on market sentiment.

A favorable earnings report might send a stock’s price higher, boosting investor demand almost as soon as the earnings press release drops. Conversely, negative news like the Food and Drug Administration (FDA) not approving a biotech drug candidate can spark instant selling, as investors scramble to offload that biotech stock to limit their losses.

Seasoned traders know that certain times of the trading day offer better buying and selling opportunities than others. Here are the key characteristics of each part of the trading day, and a look at why they are the best times to buy or sell stocks.

The Stock Market Open

The opening bell rings at 9:30 a.m. EST, which begins cash trading in the U.S. stock market. Stock prices typically see dramatic moves right after the open. The reasons may vary, but two of the most common causes of price volatility at this time include:

  • Overnight news. Company news that breaks after the closing bell on the prior day often drives after-hours trading. These trades are settled after the open, which can drive big gains or losses in stock prices.
  • Morning headlines. Similar to overnight news, new headlines before the open can drive plenty of pre-market trading, with similar effects as overnight news.

Professional traders know that the stock market open is one of the best times of the day to buy and sell stocks. In fact, traders often refer to the market open as being full of “dumb money”—a harsh phrase used to describe those who buy or sell at the worst possible times, usually on the heels of a bombastic early morning headline.

Traders know the price-moving news is old by the time the market opens. So they can buy and sell during these first few minutes and hours with the full knowledge that stock prices typically stabilize by midday.

The upshot: Early market trading between 9:30 a.m. and 10:30 a.m. ET—sometimes as late as 11:30 a.m. EST—is possibly the best time of the day to buy and sell stocks for those who are looking to capitalize on price volatility.

Afternoon Hours

After the morning mayhem, price movements and trading volume tend to settle down. Company news released during the midday or afternoon hours seldom creates the volatility seen after the open.

Without trading volume to drive strong price movements, plus a general lack of price-moving news, the hours between 11:30 a.m. and 2 p.m. EST don’t typically offer traders much profit potential.

The upshot: Mid-day trading hours between 11:30 a.m. and 2 p.m. EST aren’t the best times to buy and sell stocks for most traders, since stock prices tend to be more stable.

The Market Close

After the calm comes the storm—the final hour of the trading day brings a flurry of activity. From traders looking to get in on a late price rally to sellers who want to close out day trading positions, the 3 p.m. to 4 p.m. EST time slot offers plenty of volume and price movement.

Traders often find that the hour before market close brings inexperienced investors back into the market who make trades based on the day’s news. As a result, more experienced traders can capitalize on inexperienced traders’ poor timing, likely driven by news trends instead of strategy.

The upshot: Like early market trading, the hour before market close from 3 p.m. to 4 p.m. ET is one of the best times to buy and sell stock because of significant price movements, higher trading volume and inexperienced investors placing last-minute trades.

The Best Day of the Week to Buy Stocks

Dan Casey, investment advisor and founder of Bridgeriver Advisors in Bloomfield Hills, Michigan, says that Mondays offer some of the best conditions for buying and selling stocks.

“It’s because of the long span between trading opportunities where news, bad or good, can come out and affect certain stocks or industries,” he says.

Between the closing bell on Friday and the opening bell on Monday, a lot can happen that could cause the price of a stock to rise or fall. Unlike weekdays, when there’s only a few hours worth of news to affect stock prices, two days of news and events can fuel pre-market trading before the opening bell on a Monday.

The upshot: Experienced traders often view Monday as the best day of the week to buy and sell stocks because of the time and pent-up demand since the last trading session the previous Friday.

What Does “Buy the Dip” Mean?

Traders often want to add to positions they already hold, and they are willing to wait for the right time to score a bargain on more shares.

When a stock slips from a recent high due to company news or market sentiment, and inexperienced investors scramble to sell, experienced traders may use the opportunity to scoop up shares.

This strategy is called buying the dip. Traders add to their holdings at a favorable price, often lower than shares they’ve previously purchased. Over time, buying the dip helps traders lower the average price paid for all shares they own of a company, making the entire position more profitable.

You can buy the dip during any of the best times of the day or week to buy stocks. While it’s not a strategy used by all traders, it can prove beneficial for traders looking to increase their long-term returns on a position.

4 Tips To Help Navigate The Best Time To Buy Stocks

While knowing the best times of the day to buy and sell stocks can help you navigate the market day, it’s not enough to build success as a trader. Instead, successful traders have a strategy that guides their overall portfolio and every transaction they make.

These four tips can help you shape a trading strategy to better capitalize on market fluctuations instead of being the investor who creates those market fluctuations with poor timing.

  1. Set goals. Know what you want to achieve with your portfolio before you start trading. Your goal can be a specific rate of return, a certain dollar amount in gains or even a better understanding of a particular market sector.
  2. Speak with a tax professional. When you’re an active trader in a taxable brokerage account, you’ll be subject to short-term capital gains taxes, which will impact your net returns. A little tax knowledge can help you avoid costly trading mistakes.
  3. Know your limits. The best traders hope to be right more than wrong. It’s important to have rules for handling losses, so you don’t imperil your other financial goals.
  4. Don‘t forget to diversify. You don’t want your entire portfolio in upheaval during active trading hours. Diversification can help you find gains even when entire sectors are in a downturn.

The Bottom Line

While there are better times to buy stocks, most investors are likely better sticking to a long-term buy-and-hold strategy than market timing strategies best left to professional traders.

Hank Smith, head of investment strategy at Haverford Trust, says that for the inexperienced trader, the hardest part of trading isn’t getting out of the market when there’s a downturn.

“The hardest part is getting back into the market,” says Smith. “Near the end of a bear market or correction, the headlines are at their gloomiest, making it virtually impossible to get enthusiastic about putting money back into the market.”

If you have questions about whether active trading fits your financial goals, reach out to a financial advisor for help. A conversation about your goals, time horizon and risk tolerance can help you make a more informed decision about trading.

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